Monday, August 2, 2010

Use Your Before and After Photos to Gain More Patients

Most doctors know the importance of before and after photos, as they usually show them to patients at their office before the surgery takes place. However, those who have websites for their practice may consider showing them online, allowing patients to get an idea of the possibilities before the initial consultation.

You probably already have before and after photos of most of your patients, but they might be in books in your waiting room. These are great tools for patients already in your office, but allowing them to peruse the pictures before they meet with you might be beneficial. If you are truly confident in the photos you have of past patients, you should give them a chance to possibly gather new clients for your practice.

Choosing a New Jersey plastic surgeon is not always a process that only requires facts. A plastic surgeon may be very good at what he or she does, but a particular patient may want their surgery done a certain way, or with a different outcome than what the doctor in question can provide. Rather than wasting both your time and the potential patient's, you can impress them by offering your pictures of past patients to website viewers. Aside from allowing your audience to get a look at your plastic surgery skills, pictures of actual patients allow site viewers to connect with your office a bit more than they normally would. Setting your website apart in this way just may get you more patients than ever simply by uploading your existing patients' photos to your site.